In fact, I’ve been a paying SEMrush customer for over 11 years now: Over that time I’ve seen it evolve from a keyword research tool for PPC to a full-on SEO software suite. Ahrefs’ AI Sentence Rewriter Tool can be highly useful for content creators, writers, and editors who want to improve the quality and clarity of their sentences. There are 3 kinds of users you can have on your Ahrefs subscription: Inactive, Casual, and Power. Esta seleção de ferramentas SEO gratuitas irá ajudá-lo (a) com diversas tarefas de SEO, tais como pesquisa de palavras-chave, SEO on-page, construção de links, entre outras. With FastSpring, companies sell more, stay lean, and compete big. I did 7 days trial for semrush and downloaded the keywords for like 30 sites in my niche. But there are more you’re missing out on. It. How to say Ahrefs in English? Pronunciation of Ahrefs with 6 audio pronunciations, 1 meaning, 2 translations and more for Ahrefs. Influencer haben Einfluss auf dein Zielpublikum. SEMrush. If anything, there's almost too much value here!18 Lesser-Known (Yet Powerful) Ahrefs Hacks. By inputting the webpage's key features, benefits, or unique selling points, the tool can generate persuasive and attention-grabbing meta descriptions that encourage users to click and visit the page. 3xx – 跳转. Course materials are available to Ahrefs users: Webmaster tools or Subscription. 8 Serpstat. Expired. Ahrefs, içerik pazarlama araç kitimin İsviçre çakısı gibi. For agencies, Ahrefs has an enterprise plan, which provides the maximum number of features as compared to other plans. Mangools. STRONG Backlinks For All Kinds of Niches Discount Avaialbe . With their massive data index, Ahrefs is definitely one of the most sought-after SaaS tools out in the market. Over $50M in annual recurring revenue. Winner: Semrush. 带有链接高亮和失效链接检查器的站. You can sign up for its affiliate account in just a few minutes, and it sells virtually everything. Stock up your savings with new user offers, free trials, occasional discounts and more. I don’t worry much about missing meta descriptions. Join Ahrefs – we're a powerful but easy to learn SEO toolset with a passionate community. 1. تعتبر أداة Ahrefs واحدة من الأدوات الرائدة في مجال التسويق الرقمي، حيث توفر مجموعة شاملة من الميزات والوظائف التي تساعد المسوقين على تحليل وتحسين أداء مواقعهم على الإنترنت. It will. Avail Ahrefs Black Friday Deals 2023 and Cyber Monday Offers. Ahrefs SEO 工具栏是 Chrome 和 Firefox 的免费扩展程序，可提供有关您访问的页面和网站的宝贵 SEO 数据。. That would be $28 a month and deeply worth it. Founded in 2010 by Dmitry Gerasimenko, it is now one of the best-known SEO solutions available — and used by millions of companies around the world, including big brands like Shopify, eBay, LinkedIn, Uber, Adobe, Zoom and Facebook. Rakuten – The Rakuten network includes affiliate programs for popular retailers such as Macy’s, Lego, and Wayfair. When it comes to pricing, both these tools have similar pricing plans and the most expensive plan of Ahrefs costs you $999 epr month whereas the most expensive plan from Semrush costs you $499. يدعم العديد من الدول واللغات. For me, semrush seems to be comparatively more handy. Get a better understanding of your website’s SEO potential with the help of actionable SEO metrics like Search Volume, Keyword Difficulty, and Traffic Value. How to Use Ahrefs Free Keyword Tool? Like their other free utilities, Ahrefs keyword explorer free version is straightforward. They have a database of 22. All of the course materials are available to Ahrefs users and a certification exam will be added in the future. Ahrefs is a suite of SEO tools that familiarizes users with the ins and outs of content marketing. Last year we increased organic traffic to our website by 250%. The best coupon available right now is 30%. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Semrush, on the other hand, has a free version. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Product Blog. Develop and execute an SEO backlinking strategy using link building, Ahrefs'. Ahrefs es una herramienta SEO que ayuda a la gente a rastrear, analizar y optimizar el rendimiento de su sitio web en los resultados de los motores de búsqueda. Also, Ahrefs may be a better tool to use if you want clickstream based metrics. Ahrefs has been the number one tool in our SEO tool belt for many years. Google advanced search operators are special commands and characters that filter search results. February 16, 2023. May 10, 2023 4 min read. Det viktigaste som Ahrefs gör är att de backar upp sin programvara med fantastiskt användbart innehåll på deras blogg och YouTube-kanal. Ahrefs plans, pricing & trial. Con ella podrás analizar con profundidad cualquier página web, posiblemente la mejor para analizar los enlaces entrantes (backlinks) de un website. SEO Powersuite is one of those Ahrefs alternatives that give you all the SEO tools you need at a fraction of the cost as that of Ahrefs. Ahrefs BFCM Sale Going to be LIVE soon, You can get the maximum discount on your plans, so don’t miss the changes. 全球超过 10 万名 SEO 专业人士在日常工作中使用它。. Local intent means that searchers want to shop nearby. Ahrefs will start tracking the data and send you the reports. 200k+ SEO professionals across the world use it in their daily work. 3. Why SEO is Important for Businesses in Sydney 1. Ahrefs Review: An In-Depth Look. Basically, Ahrefs helps you find content opportunities based on the popular pages that get the most search engine traffic. Ahrefsウェブマスターツール. Ahrefs - Herramientas y recursos SEO para aumentar tu tráfico de búsqueda. Confidently do SEO keyword research using Ahrefs. Ahrefs was launched in 2011 as a website backlink analysis tool. Get started. Step 1: Go to the program page. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. So if you want an Ahrefs alternative with a list of similar features, I recommend trying SEMrush. This tool also shows keyword-related metrics, such as. Conclusion: Ahrefs Review. Fill your content calendar for weeks, months, or even years in minutes. Before applying to the program, read and understand the program terms and conditions. 1. Lite is the most affordable plan, at only $99. Social Media Integration 8. Ahrefs Tops in Keyword Research. When Ahrefs' web crawler comes across a new page or website, it analyzes the page's HTML code to identify any backlinks pointing to it. Maile Waite, İçerik Müdürü & SEO, CloudApp. Amazing work. Ubersuggest: Their Key Differences. On top of that, you can also use Ahrefs to do keyword research for Google, YouTube, and even Amazon. We start charging for them as soon as they consume more than. What’s new at Ahrefs? (Dec 2022) By Rebekah Bek. Ahrefs là một công cụ SEO với nhiều tính năng được tích hợp. 我们将其用于与SEO相关的所有内容。. Ahrefs Lite: Harga Bulanan: $99 per bulan. This lets you see the whole picture and make informed decisions. Through our videos, you'll learn how to grow organic traffic on Googl. Plug each URL into Ahrefs’ Site Explorer and check the Organic Keywords report. The left-hand menu allows easy access to various tools and reports for in-depth analysis. With our new Data Studio connectors, you can build your own reports by blending data from different sources and visualizing everything in the form of reports and. When using Ahrefs’ Service, you represent that you are of legal age to form a binding contract. Pode até colocá-la como a página inicial nos. November 17, 2023. Ahrefs is a comprehensive SEO tool, which makes it both a valuable addition to your marketing toolset and a beast to learn. Amazon Associates Program – The Amazon Affiliate Program is one of the earliest affiliate programs and is considered one of the best for beginners. It runs on a scale from zero to a hundred. Unfortunately, Ahrefs recently switched over to usage-based pricing. Breadth. We build products that are both meaningful and easy to use, and move fast to give our customers what matters. 5. If there’s one tool closest to Ahrefs in terms of SEO capabilities, it is SEMRush. It's screwing over a lot of users who were already paying a hefty fee. With Ahrefs, you can perform a variety of tasks such as competitor analysis, keyword research, and content optimization. Exklusiver Rabattcode Ahrefs: Sparen Sie Groß im SEO 2023. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. Find rankings for specific keywords using the inbuilt filters and search functionality. Our certification course is currently in beta. 研究自然流量和关键词. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. Overview 2. Right now, CouponAnnie has 8 coupons overall regarding Ahrefs, which includes 3 discount code, 5 deal, and 1 free shipping coupon. Start course. Brainstorm “seed” keywords. SE Ranking. 1 Go to the Official Site of Ahrefs. We build products that are both meaningful and easy to use, and move fast to give our customers what matters. 用 Ahrefs Webmaster Tools（Ahrefs站长工具、AWT）对您的网站进行全面抓取，检查100多个常见的 SEO 问题。 你还可以看到谁链接到了你的网站，并了解你目前在哪些关键词上的排名。 特色功能. Let’s talk about pricing. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. For this reason, we’ve decided to evaluate this. txt and sitemaps in Site Audit, there’s a new target filter in Keyword Ideas reports, use cases are now shown in Content Explorer, and lots more. 29% of search queries have featured snippets in their search results. ما هي مميزات موقع Ahrefs؟ لموقع Ahrefs الكثير من المميزات الجبارة، مثل: الأدوات الخاصة به قوية للغاية. Modern keyword research uses AI to. Their SERP features allows us to look into the SERP without manually checking them and their position history chart allows us to look into the position movement over. Here are some from last year: Year-over-year. Click search. They have a huge keyword database with 19. Non tiene conto del traffico diretto, del traffico da referral, del traffico dei social network, ecc. And the top 50 related questions. URL Rating works as a proxy to something like Moz’s Page Authority or Google’s PageRank tool bar grader. Ahrefs gives a very detailed information that is very easily accessible. We use it often to identify new opportunities within the market as well as check competitors performance. The generated text combines both the model's learned information and its understanding of the input. Venngage, şu an olduğu onsuz yere ulaşamazdı. Ahrefs free keyword generator can help you discover keyword ideas for almost any keyword. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. Salah satu faktor penting dalam menerapkan strategi SEO yaitu menjalankan analisis domain. Updated: April 28, 2023 6 min read. Ahrefs includes a Content Explorer tool that shows you topics related to any keyword, as well as your competitors' top performing content. Find lucrative affiliate keywords with traffic potential. Large image files. AhrefsTV的最好的. We are a lean, multinational startup that's. 26 Black Friday Ahrefs Discount Codes & Coupon Codes now on HotDeals. با کمک ابزار Content Explorer در اکانت Ahrefs خود میتوانید با وارد کردن عبارت کلیدی مورد نظر خود، محتواهای مرتبط در آن حوزه را مشاهده کنید. It costs $999 per month or $9990 per year. Site. I don’t use ahrefs. 1. Those that barely use it will cost you no more. While limited compared to a paid Ahrefs account, they’re. Now that you can see all of your competitor’s backlinks, it’s time to begin the link acquisition process. 13 Chỉ số và thuật ngữ trong Ahrefs. 2. Overview 2. ago. It is not enough to create content; you have to promote it so that people know of it and can share, or. But “backlink checker” grossly undersells Ahrefs as a marketing suite. com discount codes. From just $17 a month, you get 200 daily search and analysis credits. Ahrefs es una de las herramientas SEO más potentes y completas del mercado. Plans and Pricing Ahrefs Pricing. To save effort, and given that we have a list of compiled URLs, we can use Express Batch Analysis, a utility that is found in the last section of the Ahrefs general menu, generically called “Tools”. They do this by making your searches more precise and focused. Welcome to our comprehensive Ahrefs Reviews & Ratings (2023) | Pros & Cons, the leading SEO and backlink analysis tool used by marketers and online businesses worldwide. In terms of the keyword database, Ahrefs and Semrush are neck to neck. 我们公司的SEO策略完全基于Ahrefs工具和教程。. A3: “Ahrefs’ KD score is based on a trimmed mean of referring domains pointing to the top 10 ranking pages. Domain Traffic. According to CloudFlare Radar, Ahrefs runs the 5th most active web crawler in the world. You also get daily alerts and can run up-to-date site audits. With its wide array of features, Ahrefs allows you to identify and analyze crucial elements that impact your website’s visibility. txt file, . Ahrefs is great for analyzing backlink profiles of your competitors and your own. From keyword research and monitoring to backlink analysis and competitor insights. Course materials are available to Ahrefs users: Webmaster tools or Subscription. Durch die Nutzung der umfangreichen Funktionen von Ahrefs können Sie Ihre SEO-Strategie optimieren, Ihre Konkurrenten analysieren und wertvolle Einblicke gewinnen, um Ihre Online-Präsenz zu stärken. So, in this example, the “competitor” has a ranking of 80/100 – which is VERY good. Write hundreds of high quality articles that rank on Google: Click Here To Try AtOnce Free Registration and Use of Service. Get upto 40% Discount or 2 FREE Months and Save up to $99 on Ahrefs Plans and Save up to $200 on this Top SEO Tool Sale. Today's top Ahrefs promotion: Up to 20% off + Free P&P on Ahrefs products. 站内 SEO 报告. Slow pages. Site Explorer: 1. This will add the new keywords to the existing list of tracked keywords, and Ahrefs will start reporting on movements for those keywords as well. Managing your account; upgrading, downgrading and cancellations; payment methods, invoices, VAT and billing cycles. Ahrefs helps you recruit laser targeted influencers for your topic/product or a service. A small team passionate about technology and SEO. In addition, Ahrefs has several other features, including keyword research, rank tracking, and site audits. Ahrefs is a great tool for SEO professionals. El más preciso y completo. com, Ahrefs’ achievements include:Ahrefs’ Pricing Each price point gives access to the 5 main tools with varying reports, audits, and crawls allotted per week. Each marketer has his/her own way of using Ahrefs, but, it’s worth sharing our powerful guide to use Ahrefs efficiently. It’s logical that at this moment the question of alternatives arises and such players as Semrush, SE Ranking, MOZ, Screaming Frog take front position since everyone wants to understand which tool is the best alternative to Ahrefs. ago. Và gói gọn trong một phần mềm duy nhất với hàng chục thành phần khác nhau dành cho dân SEO. In less than 10 years, Ahrefs has succeeded in dominating the SEO industry. I remember the times of Alexa and how the SEO market was divided into "before" and "after". Najważniejszą rzeczą którą robi Ahrefs jest wspieranie swojego software’u świetnymi wpisami poradnikowymi na ich blogu i filmami kanale YouTube. Ahrefs’ Domain Rating (DR) is an indicator of a domain’s traffic-generating potential, as it takes into account both its backlinks and the number of referring domains. I remember the times of Alexa and how the SEO market was divided into "before" and "after". This month we’re introducing Overview 2. 8. They have a lifetime license tier set at $400 for their most expensive plan, which is completely amazing!; mangools - This. This is a valuable tool to help you understand how your site’s rank changes over time. Ahrefs is a set of tools for working with the site at all stages: from competitor analysis and structure planning to taking current positions and analyzing the result. Furthermore, the controversial usage-based pricing update from Ahrefs has. 0 upgrades, new Outgoing links reports, two powerful SSO features for Enterprise. Rezultatem jest wzrost sesji i przychodów o 170% rok do roku odkąd zaczęliśmy go używać. Even if you’re familiar with Ahrefs, you probably use one or two tools on a daily basis. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. CONS. 55 lessons ·. Crawl your website for SEO issues that can hurt your rankings, including: Missing title tags and meta descriptions. This tool also shows keyword-related metrics, including. phr0zt said: Yes, but all of the smart providers offer a portable Firefox browser (or similar) with a proxy and the user login info pre-saved in the browser. Mainly, Ahrefs is used to analyze the linking profile. 5. I numeri di traffico in Ahrefs sono stime. Ubersuggest is another Ahrefs alternative with vast resources to help you increase your site’s traffic. 2 Click on the Pricing Section and choose your plan with annual billing ( You will get 2 months Free) Step. The results can be downloaded as a CSV, and are also available on the dashboard. Ahrefs is a well-known tool primarily used for checking backlinks, but what most SEOs forget to take into consideration is that it is capable of so much more. 28 节课 · 5 小时 49 分钟. Type your website into the field marked with the arrow above, and your project name will automatically populate. 2. Những chỉ số và thuật ngữ trong Ahrefs dưới đây sẽ giúp bạn hiểu rõ hơn để sử dụng công cụ này. If you’re more interested in a clean, modern, simple interface, Ahrefs is clearly easier to work with. Site Explorer’s Overview 2. The generated text combines both the model's learned information and its understanding of the input. Ahrefs is nuts with the new Credits system. Ubersuggest has a helpful AI rewriter tool, whereas Ahrefs doesn’t. If you’re a beginner and want to get a feel of keyword research tools, give it a try. Content editing and enhancement. Visual credits usage counter. Choose the link for the Affiliate Program. Making it easier to manage large numbers of users in the workspace. By inputting key points or subtopics, the tool can generate an outline that follows a logical progression and ensures coherence in the paper's structureComece hoje mesmo a usar o Gerador de Palavras-Chave da Ahrefs para encontrar ideias de palavras-chave vencedoras. The AhrefsBot crawls the web to fill the link database with new links and checks the status of existing links to provide up-to-the-minute data for Ahrefs users. Es gibt einige Gründe, warum du Influencer-Marketing betreiben solltest. Keyword Research and Optimization 2. Ahrefs is the best competitor research and SEO tool you can get right now. Product Blog. 1. Voir le trafic organique de vos concurrents. The above offers are undoubtedly the best Ahrefs coupons over the internet. Gere centenas de ideias de palavras-chave gratuitas para o Google, Bing, YouTube e Amazon, completas com volumes de pesquisa mensais e pontuação da Dificuldade da Palavra-chave. Start course. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Ahrefs is now at its lowest price ever, at $99/mo. Semrush Free Trial 2023 — Worth $119. Step. Save with Ahrefs. The amount of data is immense (as well as up-to-date and trustworthy), and Ahrefs does a lot of the work be providing a multitude of intelligent tools to analyze and interpret the information it spits out. Name the portfolio. That’s a lot of keyword data. 1 Keyword research. Shoppers saved an average of $18. However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. After the analysis is complete, go to the “Backlink profile” section and click on “Backlinks”. Ahrefs is a SaaS company. Wie funktioniert Ahrefs? See how much traffic your competitors are getting. Ahrefs and Semrush pricing Ahrefs. Ahrefs is a SaaS company. Let’s get right into it. Ahrefs indeholder funktioner som: Site explorer, Keywords Explorer, Site Audit, Rank Tracker, Content explorer m. ”. txt rules. e. First, SEMRush is also an all-in-one SEO suite. SEMrush is used by more than 7 million people worldwide and offers a huge collection of SEO tools, including keyword research, backlink analysis, and site audit features. Published July 13, 2023. One of the most popular Ahrefs alternatives is SEMrush. Understanding What is Slug in Yoast SEO: Ultimate Guide 2023Grow your website traffic with AtOnce's Programmatic SEO Writer. Ahrefs Lite is the least expensive option, and costs $99 per month. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. It covers the main areas of SEO including domain analytics, backlink profiles, keyword planning, and content research. Just type in a broad keyword like “drone,” hit “Find keywords,” and you’ll see the top 100 most popular keywords. 00 stars. Amazon Associates is the absolute best affiliate marketing program for beginners. $12/month as a starting point is good, even if the research caps can get annoying. No tienes que ser un profesional del SEO para conseguir más tráfico. SEMRush. . Ahrefs 认证课程将教您如何使用 Ahrefs 的工具、数据和 SEO 指标来改进您网站的 SEO。. ”. Semrush. With a little know-how, Ahrefs is a remarkably powerful tool. When you purchase an annual plan, you save 20%. In other words, according to Ahrefs’ data, ~12. Yes, Ahrefs also have these options and provide good insights as well. Selain itu, Anda juga bisa mengetahui kata kunci apa yang unggul. For example, Ahrefs gives you a Keyword Difficulty (KD) score for organic SEO, while Google Keyword Planner reveals competition levels for paid advertising campaigns. Ahrefs is a well know tool worldwide and is used by hundreds of thousands of users worldwide including the giants like Netflix, UBER, Linked In, Adobe, Facebook Etc. The price was too much, the cheaper plan is more expensive than some premium tier plans on competitors and still lack features. Based on our analysis, Ahrefs offers more than 24 discount codes over the past year, and 18 in the past 180 days. Keyword Rank Tracking. There are currently more than 12 trillion links in the database that. Lite - $99/with a discount if you pay annually. Ahrefs Pricing Options: Ahrefs has four pricing plans, and they are as follows: 1. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords. 95. Hreflang is an HTML attribute that informs search engines about the multiple versions of a page for different languages or regions. Ahrefs maintains a record of known security incidents that includes description, dates and times of relevant activities, and incident disposition. If they don't give you that the accounts aren't going to last. Visit Ahrefs and scroll down. ”. 我们将其用于与SEO相关的所有内容。. Ahrefs is a modern SEO software suite which is designed for marketing professionals. 3. See what keywords your competitors rank for in search and how much traffic each keyword brings them. Nel 2019 abbiamo superato uno dei nostri principali concorrenti (moz. Ubersuggest has a free version that is useful. Ahrefs and SE Ranking have similar tools and features, but SE Ranking is better for tracking keyword rankings. Ahrefs has so many features that you can get lost and resort to simply. It is among the tools used by the Digital Marketing industry and SEO. 6. Most of the features inside Ahrefs are designed for marketing professionals. 95 per month. For Bloggers and Digital Marketers, this tool is helpful to find out more. There are three ways to apply. 55 lessons · 7 hr 4 min. New project setup is easy. When using Ahrefs’ Service, you represent that you are of legal age to form a binding contract. (1 credit) 3 credits consumed. Atomstack. According to supermetrics. Get free shipping on all orders above $49 on all Ahrefs products + Free returns, and grab up to 45% Off on selected products. ”. 使用Ahrefs 3年后，我无法想象没有它的工作生涯。. Up to 63% Discount. Those that use it a bit will cost you $20/month. ·. SEMRush. But, here are other ones for you to consider. Once saved, the portfolio will always be shown on your dashboard, along with top-level metrics. Those that barely use it will cost you no more. Sam Oh. Redeem below exclusive coupon codes and discount codes to save on your everyday Purchases for this entire month. But it offers way more features and caps for the cheaper subscriptions. You can get lucky, but ranking in Google without proper targeting will be. This guide is actually for a spreadsheet that I’ve made that you can download from here. io can be a great tool for finding keywords. We create online SEO tools and free educational materials for marketing professionals. Updated over a week ago. Local SEO 6. So I reached out to Tim Soulo, Ahrefs CMO, for an interview to learn how they bootstrapped a sophisticated SaaS tool to over $1 million in ARR per team member! My highlights and takeaways General. 1. Tools such as this helped eradicate the. Step 1: Enter A Seed Keyword Into Ahrefs’ Keywords Explorer. All of the course materials are available to Ahrefs users and a certification exam will be added in the future. Overview 2. After using Ahrefs for 3 years, I can't imagine my work life without it. Va conține toate datele necesare pentru a analiza o adresă URL specifică, o subpagină, un subdomeniu sau colectiv întregul prefix al subpaginii. In all fairness though I'm also annoyed with Semrush because it seems after a similar hefty fee, a lot of the data I find useful costs an additional fee. It’s ideal for competition analysis since it generates extensive information on your rivals’ link building, paid and organic keyword research, and advertising actions and plans. It helps you find thousands of keyword ideas for Google, Bing, Amazon, and YouTube in a few seconds. So if you lack experience in SEO tools like Ahrefs, I have selected 11 simple and super actionable use cases that you can try right now and get immediate value from. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Link Building 7. 你可以使用 Ahrefs SEO Toolbar （SEO工具栏）单击三位的数字免费查看任何页面的 HTTP 状态代码。. Part of this research involves finding the right keywords, coming up with the best structure. Best for: A comprehensive SEO toolkit that can serve as the number one Ahrefs alternative for most marketers. , Domain Rating).